Homogeneous search results – Larry Ludwig

When you use Google, you often think that search results represent “the truth.” Unfortunately, this is not always the case. Google has rotated the search results into something that Google deems to be the correct answer. At least according to them Guidelines.

Take, for example, the topic of 401(k) plans.

If you are going to google a topic 401(k) plansYou will notice that all search results are positive. There is not a single article that can be found in the main search results or in People ask too Department opposes opening a 401k plan.

Only until you search for things like “401k negatives” or “401k disadvantages” do you find negative things about 401(k) plans.

This is no accident.

You can write your best counterpoint vs 401(k) plans (negative vibes) and you won’t stand a chance of ranking for basic keyword topics.

Google analyzes what is said in the article and how it is said (Positive and negative emotions) in the subject of.

Why do you think so?

It’s a matter of Google looking at the results of a crowd search for topics and taking as a baseline what it considers to be the accepted answer. This is especially true regarding Your money, your life (YMYL for short). Anything to do with money or your health, Google looks closely at these topics.

On the plus side, Google wants to ensure that search results don’t contain quick answers. You won’t see some magic cure for diabetes or how to consistently make 20% annual returns in the stock market.

On the flip side, it generates very similar search results.

I call it smoothing search results.

Google’s search engine design prevents any opposition on any topic. Google wants to show a specific answer about a topic. This, of course, can be a problem.

Let’s say Google existed at a time when collective wisdom considered the Earth to be the center of the universe.

The search results showed that the Earth was in the center. “Science” has settled down and states that every planet revolves around the Earth.

Any Google search topic that states otherwise would not appear in search results without long-tail searches.

This is very similar to what we see today.

At the time, Nicolaus Copernicus claimed that the sun was the center of the universe, not the earth.

His claim was so bad that Copernicus was banished from the Catholic Church and nearly burned at the stake before retracting. He was forbidden to write such heresy. This effectively silenced him and prevented an alternative viewpoint.

Obviously, as the starting quarterback on Monday morning, to see how right he was and how wrong the collective wisdom was at the time.

But the same thing can happen today, but only in digital form.

Simply put, to rank in Google, you must have the same sentiment and similar content as others in the search results.

In fact, there are now tools like browser They can help ensure that your content matches search results expectations.

Surfer will compare your current article with the search results and tell you what is missing from your content. It’s a great way to rank for competitive keywords.

Although in the long run, does this really help or hurt search results?

Unfortunately, this can effectively limit discussion, even if it’s a rash idea. Disagreement, debate, and debate should always be possible, no matter how crazy an idea. Like social media, SEO effectively limits the arrival of ideas that are new, different, and perhaps better than the accepted norm.

In the case of 401(k) plans, they will always be placed in a positive light. It is accepted that 401(k) plans are “good”.

Do I think 401k plans are generally good? Yes, I personally do. Although they certainly have their issues. Unless you dig deep, don’t expect Google to show you search results that say otherwise.

This means not expecting to rank anything outside of accepted community standards. One of the things Google is good at is taking the collective zeitgeist and getting a sense of sentiment around it.

Bottom line, if you want to write on topics outside of the accepted norms you are more than welcome to do so, don’t expect search traffic as one of your sources.

You should promote your ideas through other channels instead. Otherwise, when writing SEO content, use it as a way to drive visitors to your website. Use your private membership area and email as a way to discuss non-SEO-relevant topics.

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