The 9 Best Backlink Tools (2023) – What I Recommend (Some Are Free)

Link tracking has been around since the beginning of the web. After all, links are the lifeblood of the Google search algorithm. So it is not surprising that e-commerce companies need to track links effectively.

One way to do this is to use link shorteners, which turn long URLs into something unique and more manageable.

But how you use a link shortener can vary depending on your role in digital marketing. In my experience, there are four groups of people who use link trackers:

  • affiliate marketers
  • Ad buyers
  • influencers
  • Social media managers

Each has a somewhat different need and use for a URL shortener.

marketers You want a service that can be used with WordPress to manage hundreds (sometimes thousands) of affiliate links in one place. They don’t want to worry about changing affiliate links. Optionally, a partner wants analytical tracking of clicks and conversions (if advanced).

On the other side, Ad buyers It takes care of tracking clicks and conversions and sending that data back to ad networks. Most want support for the big three ad networks: Google, Facebook, and Microsoft. TikTok is a rising ad network. Referral is essential for ad buyers and to ensure that your ad money receives a positive return on investment.

influencers You want to insert a hidden and shortened affiliate link in their social network. They are looking for a branded domain name that is ideally unique to them. They need to track the sources of clicks which are links short enough to appear in the post.

a Social media manager The main need is to introduce UTM codes to track the effectiveness of media campaigns. They want to inform their customers of the number of clicks received from their social media channels.

To understand these differences, I’ve broken down the best link crawlers into my recommendations.

What is short links? Link shorteners, also called URL shorteners or link trackers, convert long URLs into shorter, unique URLs. Link shorteners serve several purposes: they allow you to brand your links, track performance, and push character limits on social media. Also, long URLs can look fishy, ​​so link shorteners help in this regard as well.

my recommendations

Not all crawlers are well suited to the task at hand. Here are my recommendations for the right affiliate tool for your specific needs:

Below is a list of all available link trackers. Some of them are summarized below in more detail.

LinkClicky

Of course, I am somewhat biased. LinkClicky It has features that I think are missing from all other crawlers.

LinkClicky charges any affiliate advertisement or brand affiliate marketing buyer.

GeniusLink

GeniusLink

Take Larry

Geniuslink started in 2010 as GeoRiot, an affiliate tracker that specializes in masking Amazon affiliate links. If you are an influencer without a blog or want something easy to use, Geniuslink is the solution for you.

Link Genius is ideal for online influencers who stick to social media accounts or use Amazon Associates Program. If an Amazon product is out of stock, Geniuslink will alert you.

They work with online storefronts like Target, Amazon, Best Buy, Bloomingdale’s, Chewy’s, DICK’s Sporting Goods, eBay, Home Depot, Walmart, and many more.

They also have automatic product localization using Amazon, iTunes, and Microsoft Store links. So you monetize every click, regardless of the country.

Finally, they have an option called “Choice Pages” that allows visitors to choose which merchant they buy from. No need to host a webpage and it is all done through their service.

ClickMagick

Take Larry

ClickMagick is an alternative link shortener service that specializes in ad tracking. I feel the UI could be easier to use. It has some advanced tracking capabilities not found anywhere else. It’s worth checking out ClickMagick to see if it meets your needs.

ClickMagick has recently shifted its marketing focus beyond targeting affiliate and influencer marketing. It now focuses on tracking banner ads for any product, including affiliate products.

ClickMagick can send ad conversion data to the following systems:

  • Facebook
  • Google Ads
  • Youtube
  • Microsoft Ads (officially Bing Ads)
  • Tik Tok

With ClickMagick, it doesn’t matter whether you’re promoting your own products or affiliate links; You may submit attribution information to the main advertising services.

Rebrandley

Rebrandley

Take Larry

Rebrandly is ClickMeter’s sister service aimed at influencers and users who want to shorten links. It has many free Bitly must-have features and, in my opinion, is a must-have service for any digital marketer. Rebrandly (which ClickMeter includes) lacks conversion tracking.

platform clouds
Conversion tracking no
price Free – $499
annual discount Yes – save 16%

learn more

If you are looking for free click tracking, Rebrandly is the tool for you. Rebrandly is ClickMeter’s sister company and was born out of this service.

I prefer Rebrandly over Bitly due to the simple fact that you can have your own custom domain with Rebrandly on the free plan.

Personally, I keep my short domain, lud.live, with Rebrandly to keep track of various links on social media.

Nice links

Nice links

Take Larry

Pretty Links Pro is a cheap and easy-to-use link tracking WordPress plugin. It is perfect for bloggers who are just getting started in affiliate marketing. You can use it for as little as $99.50 per year.

platform WordPress
Conversion tracking no
price Free – $199.50 per year

learn more

Beautiful Links is the go-to tool for tracking links on this list if you’re a blogger. Pretty Links has a free version, although if you need reporting in Google Analytics, Pretty Links Pro is what you want.

Personally, I’m not a fan because of the limited functionality – instead, I’d recommend it Nice links alternatives.

If you think thirsty Keep in mind that it is also owned by the same company that owns Pretty Links – MemberPress, LLC. Most importantly, Pretty Links and ThistyAffiliates have the same pricing structure and features.

lasso

lasso

Take Larry

The most important feature of Lasso is the product summary for your Amazon Associates program. Prices will be updated automatically from Amazon. There are two features that are unique to the lasso. You can quickly add new affiliate links on your blog by searching for text in your content. The other is that you get alerts for broken or out-of-stock links. The main drawbacks are Lasso’s price and lack of features. Personally, I’d like to see conversion tracking and more support for other services besides Amazon.

Lasso is much more than a click tracking service. It is specifically designed for WordPress blogs, allowing you to manage your links in one central place. But it can do much more than that. Lasso lets you create visually appealing call-to-action boxes.

If you have an Amazon Associate program, you will also like Lasso. It allows you to automatically pull product images and pricing data from Amazon.

a little

a little

Take Larry

Bitly was the first URL tracker on the market, but it’s certainly not the best. As a positive, it is free and can be used with many services. Unfortunately, it will either lack the features that influencers or affiliate marketers want, or they will have to pay a lot more than competing services. I suggest looking elsewhere.

platform clouds
Conversion tracking no
price Free – $300 per month
annual discount Yes – 34% off

learn more

Bitly got out of the need to shorten links with Twitter. Founded in 2008, Bitly has been a significant part of adding links to tweets with Twitter until Twitter created its own link shortener.

Today, Bitly is one of the most popular free URL shorteners available. On the plus side, many tools allow you to create Bitly links with their service. When looking at Bitly’s paid plans, which start at $8 per month, there are better and cheaper services out there. I recommend Rebrandly over Bitly because the free Rebrandly account allows for a custom domain.

Improver

Improver

Take Larry

Improvely can track bots and click fraud for an ad campaign. Unfortunately, (unlike ClickMagick) there is no option to send conversion data to ad networks.

Impressofly lets you track a visitor’s journey from a UTM click-to-convert source. Traffic reporting is limited compared to my favorite tool, Woopra, but it’s more powerful than the competing link tracking tools on this list.

Linktracker

Linktracker

Take Larry

LinkTrackr is a link tracking and URL masking service intended for affiliate marketers and ad buyers. It supports custom domains and conversion tracking. Although they personally prefer services other than LinkTrackr.

platform clouds
Conversion tracking Yes
price $17 – $77 per month
annual discount no

learn more

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